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Lucas Michael Dunn

Meet Lucas

Lucas Michael Dunn is a New Jersey-born writer who fused his passions for storytelling and online gaming to shape a career in iGaming content. A Rutgers University psychology graduate, Lucas initially followed his father’s artistic footsteps as a full-time painter before pivoting to writing.

Today, with over eight years of experience in online gambling, collaborating with clients from the US, UK, Canada, South Africa, and New Zealand, Lucas has become a trusted voice in detailing the best in online casinos, software providers, and gameplay mechanics. He prioritizes informativeness in his content, ensuring readers can approach gambling with confidence.

Lucas Dunn

Lucas' Professional Experience:

coinsOnline Gambling Exploration (2015): Established foundational knowledge of gambling mechanics and player psychology through recreational online gambling. This sparked a lifelong interest in the industry and its influence on human behavior.

articlesMulti-disciplinary Creative Writing (2017-2018):  Explored versatile storytelling and creative writing fields across fashion, politics, and food niches, which developed adaptability in different writing styles, tones, and audience engagement.

coinsiGaming Ghostwriting (2018-2023): Authored hundreds of anonymous casino reviews, game reviews, blogs, and gambling guides for global clients.

articlesPublishing Authority (2022-): Expanded into published works under his name and included responsible gambling advocacy, software provider reviews, and industry news, all presented with ethics-focused reporting.

"When I am not writing, you’ll find me exploring pretty landscapes. Whether painting to build imaginary mountains on canvas or trekking real ones with Samson, our overenthusiastic family dog with a personality big enough to match his name, I am happiest when creating art and hiking in the wild. Painting lets me invent worlds I could seemingly walk into once I’m done, while outdoors remind me that Mother Nature’s already perfected hers."

Lucas' Writing Philosophy

Accuracy, clarity, and responsible gambling ethics govern Lucas Dunn’s work. Each article begins with deep-dive research to determine regulatory standards, security measures, and industry credibility. In the case of game, casino, and software provider reviews, live testing is non-negotiable.

These approaches make it easy to transform iGaming jargon like RTP, wagering requirements, and volatility into lingo that is easy for readers to understand. His editorial prowess, shaped by close to a decade of creative writing, ensures technical depth does not overshadow readability. The goal in all his works remains to arm readers with tools to play smarter and responsibly.

Lucas in Numbers

  • 8
    Years of writing experience
  • 250+
    Articles written

Lucas' Areas of Expertise: 

Lucas Dunn specializes in iGaming content spanning these diverse categories:

ReviewsFull Reviews - His casino and software provider evaluations break down operating licenses, payment processors, game portfolios, and overall quality. These reviews inform readers of the credibility of claims like “instant casino withdrawals” that hinge on experience to ensure they can avoid the horrors of rogue platforms.

casino-gamesGame Guides - From slots and table games to instant wins and live dealers, his guides dissect the mechanics that make these games enticing.

Responsible Gaming MeasuresResponsible Gaming Measures - As a psychology graduate, Lucas understands the importance of ethics in online gambling. He offers actionable tools that help prevent the pitfalls of gambling addiction.

tip-strategyTips & Strategies - Lucas offers adaptive tactics to elevate the gameplay experience beyond generic pointers. These tips are grounded in his extensive experience acquired by testing the games and casinos himself.

"I learned the fine line of gambling during a college poker night, an experience that has defined my approach to the pastime to date. After chasing losses wiped my entire bankroll, one of my buddies helped me reframe the activity as “buying a movie ticket.” You pay for the thrill of watching the film, and if they happen to be handing out tokens while leaving the theater, that’s great, but it is not the point. 
His analogy stuck: just as you wouldn’t risk your mortgage for a film, risking financial security for wins is folly. This mindset—prioritizing entertainment over profit—guides how I approach gameplay today, keeping me vigilant against the traps of gambling addiction."

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Q&A with Lucas Dunn

Keno. With house edges often as high as 25-35% and the lack of strategy wiggle room, significant losses are bound to compound over time. 

I am fluent in Swahili. As a New Jersey native, most people are surprised at my ability to speak East Africa’s lingua franca with ease. I continue to learn the language through my Kenyan wife as she teaches it to our two young daughters.

The availability of demo versions for real money games. Free-play modes allow the testing of game mechanics without financial risk—a vital step for identifying titles aligned with your needs. Without demo versions, you face a costly trial-and-error process. 

I make it a routine to read gambling industry-related publications, magazines, and newsletters regularly. I also subscribe to gambling-specific publications, social media pages, and online forums on platforms like Reddit. 

The worst gambling tip I’ve gotten has to be, “Double down after losses—a big win is due.” This fallacy ignores the independence of each round’s results in games like slots or roulette, where outcomes are random. The myth leads to chasing losses that can quickly escalate from minor setbacks to catastrophic debts and encourage addiction cycles. 

Lucas Dunn’s Articles