Big Win for Responsible Gambling
FanDuel received praise after launching its new My Spend tool, but success was far from guaranteed. While it's too early to know its exact impact, the engagement level shows that bettors are interested.
The tool’s success is a big win for responsible gaming advocates. FanDuel is the leader of the US sports betting industry, meaning it has the most extensive customer base. This boosts My Spend's reach and will likely lead the rest of the industry to follow FanDuel’s example.
FanDuel Focused on Fighting Problem Gambling.
FanDuel was motivated to show customers and lawmakers its commitment to responsible gaming practices. The company hopes this will keep current customers happy while preventing crackdowns from regulators and the federal government.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play,” said Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel. “We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers.”
More New Tools Coming from FanDuel
FanDuel’s leadership has promised that the My Spend feature will not end its campaign to promote responsible gaming. While details are scarce, they are looking at a new way to detect problematic betting patterns. The goal would be to catch those struggling with problem gambling before the issue spins out of control.
While some may question FanDuel’s steadfast commitment to problem gambling, they seek a solution. The My Spend tool will spurn action from other operators to tackle the issue, which could finally help curb the growing problem.
