New AGA Policy Takes Aim at Sweepstakes-Based Sportsbooks

Michael Savio
By: Michael Savio
08/23/2024
Responsible Gambling
Photo Courtesy of Officesnapshots.com

Key Takeaways

  • Sweepstakes Sportsbooks are available in 46 states
  • The sweepstakes sportsbook industry is currently unregulated
  • The AGA policy raises concerns over the fairness of sweepstakes sportsbooks

Sweepstakes sportsbooks’s current freedom could soon be reigned in across the US.

The American Gaming Association has released a new policy strongly opposing sweepstakes-based gambling sports betting. The group lobbies for the gambling industry while also promoting responsible gaming, and its new policy aims to achieve the latter.

While their new policy doesn’t affect sweepstakes-based sportsbooks currently, it signals that they intend to wield their influence to reign in the unchecked industry.

Sweepstakes Sportsbooks Currently Unregulated

The driving reason behind the new AGA policy is to end a legal loophole in the way sweepstakes sportsbooks currently operate. The group argues that this allows the operators to work without regulations or oversight. That means they do not have requirements to offer fair gaming, meaning bettors could be at risk.

These controversial sportsbooks can operate in 46 states because they do not take real money bets. Instead, players buy packs of coins to place wagers on events. The coins cannot be withdrawn for cash but can be redeemed for prizes.

This has made sweepstakes sportsbooks incredibly popular, especially in states where online sports betting is not legal.

AGA Also Protecting Regulated Sportsbooks

While the AGA’s new policy is centered around responsible gaming and protecting customers, that is likely not their only goal. 

The group often works on behalf of regulated sportsbooks, which have been losing business to sweepstakes casinos. Some of those operators have publicly called for an end to the unregulated industry, influencing the AGA to take action.

Crackdown On Unregulated Sportsbooks Continues

While no legal action has been taken against sweepstakes sportsbooks yet, we expect to see that soon. State regulators across the country have begun to crack down on offshore sportsbooks, which have also existed in a legal grey area that is rapidly shrinking.

Bovada, one of the largest operators in the world, has been the most popular target for regulators. They have received many cease-and-desist letters to stop operating in markets and have complied with each. 

With the AGA officially taking a stance on the controversial industry, expect regulators to begin a similar crackdown soon. 

Michael Savio covers the US online casino industry, giving readers insights and information they won’t find anywhere else. He has followed the retail industry since his time living in Las Vegas and has continued to do so as the online industry has taken off. Michael covers everything from online casino reviews to industry news, making him one of the most trusted insiders in the business. Check out Michael’s latest articles at casinos.com to see what he has to offer!