Sportsbook Hope to Finish the Season Strong
The historic projections are a bit of a double-edged sword for sportsbooks in the US. The industry saw record-high handles during the regular season, but sportsbooks took a massive loss. The season saw favored teams winning at the highest rate in over 20 years, leading to bettors winning more often.
The Super Bowl could allow sportsbooks to recoup some of their losses from the season. With the Chiefs favored by just 1.5 points, many expect bets to be fairly even for both sides. Prop bets and same-game parlays benefit sportsbooks, which should prevent a significant loss.
New and Improved Markets Cited in Projection
One reason for the rise in projections for Super Bowl LIX is the expansion of sports betting to new markets. That includes North Carolina, which launched its market in March 2024. Vermont, which launched in January 2024, is also expected to see an uptick in wagers as the market grows.
The AGA also expects Washington D.C.’s improved sports betting market to lead to more wagers. The disappointing GameBetDC was still the lone online sportsbook for last year’s Super Bowl, but that won’t be the case this year. Several industry-leading sportsbooks are now in the state, leading to a massive wager jump.
Watchdogs Will be On Alert
Sports betting watchdog groups continuously monitor suspicious betting patterns, and they expect to be on high alert for Super Bowl LIX. Over the last few weeks, a slew of betting scandals have been uncovered, showing that underground networks are aggressively pursuing the help of athletes to fix bets.
With a record number of wagers expected on Sunday, you can bet regulators, law enforcement, and other betting monitors will be closely watching.