MGM has officially changed Nevada's online sports betting industry.
BetMGM has launched a new digital wallet for Nevada bettors that will allow them to use their account and funds in other markets where the platform is available. Nevada’s unique laws around online sports betting have prevented operators from offering this seamless experience.
The MGM brand has been a staple in the Las Vegas sports betting scene for decades, and now they have a chance to dominate Sin City’s online industry.
BetMGM’s new seamless experience for Nevada bettors could lead to a significant influx of new customers. Some of that will come from state residents who want to be able to use their accounts when traveling. BetMGM is available in over 20 other markets.
In addition to residents switching to BetMGM, expect a constant flow of visiting bettors to opt for BetMGM. The platform will be the only one available that allows visitors to use their accounts instead of forcing them to create a new one just for their visit.
While Las Vegas has been the sports betting capital of the US for ages, its online market has been stunted. This was done on purpose, as Nevada officials wanted to ensure its massive retail gambling industry would not be hurt by the addition of online betting.
The result is a unique set of requirements for new bettors in the Silver State. Bettors can download a sportsbook app but must visit their casino partner in person. There, they will fill out an application to create an account and make an initial deposit in case. The minimum deposit usually ranges between $50-$100.
Many Vegas-based operators have struggled to bring their retail success to the online sports betting market, but that hasn’t been the case for BetMGM. While they are not on the level of DraftKings of FanDuel, they lead the next tier of operators. That has created a large user base, which they retain with a world-class platform.
Their success led to them being named the Sports Betting Operator and Employer of the Year over the summer. Soon after receiving the awards, the platform expanded into Washington,g D.C., adding another market.
BetMGM has also been finding success with its online casino. It has used strategic partnerships with studios to offer exclusive games and differentiate itself from the rest of the crowded market. The results have been fantastic, making BetMGM one of the top online casinos in the US.
Michael Savio covers the US online casino industry, giving readers insights and information they won’t find anywhere else. He has followed the retail industry since his time living in Las Vegas and has continued to do so as the online industry has taken off. Michael covers everything from online casino reviews to industry news, making him one of the most trusted insiders in the business. Check out Michael’s latest articles at casinos.com to see what he has to offer!
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