The Badger State is about to get a significant upgrade to its sports betting industry.
DraftKings Sportsbook has announced that it has reached a deal with the Lac du Flambeau Band of Lake Superior Chippewa Indians to open a retail sportsbook. The agreement makes DraftKings the first non-tribal operator to offer some form of sports betting in Wisconsin.
If approved by regulators, DraftKings will be able to begin retail sports betting operations starting on August 28.
Their agreement with the Wisconsin tribe will allow DraftKings to operate a retail sportsbook at the Lake of the Torches Resort Casino. While the casino is located in the thinly populated northern end of the state, the area is a popular vacation destination for visitors from around the Midwest. The area stays busy all year, with hunting, fishing, camping, and other outdoor activities available year-round.
The casino’s distance from Milwaukee and Madison is considerable, but bettors may still be tempted to make the long trip. While retail sports betting is legal, options to place wagers are limited, even in Milwaukee. The new Potawatomi Sportsbook has already become a popular destination for bettors in the state, but wagering has several drawbacks. With poor odds, a clunky online betting system, and an overcrowded sportsbook, many have been wanting another option. While DraftKings' new location will be around a five-hour drive away, the company’s reputation could lead to bettors making the drive.
Wisconsin’s laws only allow for sports betting on tribal lands, meaning only retail wagering is available. However, it seems to be only a matter of time before they can join the growing ranks of states that allow online sports betting.
DraftKings’s partnership with a Wisconsin tribe ensures they will have an inside track if and when online betting becomes legal. The deal will ensure they are able to receive a license quickly. It also allows them to build up a potential user base, giving them an edge over their rivals.
While it seems likely online sports betting will eventually be legal in Wisconsin, it could take some time. Unlike most other states, the Badger State’s constitution makes any gambling in the state illegal. The federal Indian Gaming Regulatory Act opened the door for gaming on tribal lands, but that is the only exception.
Wisconsin is a conservative state that has slowly adopted several new laws. On top of that, any legalization would require a constitutional amendment, adding many extra hurdles.
The good news for sports betting proponents is that Wisconsin’s congressional districts have been redrawn, likely leading to a more liberal legislature that could take up the cause.
Michael Savio covers the US online casino industry, giving readers insights and information they won’t find anywhere else. He has followed the retail industry since his time living in Las Vegas and has continued to do so as the online industry has taken off. Michael covers everything from online casino reviews to industry news, making him one of the most trusted insiders in the business. Check out Michael’s latest articles at casinos.com to see what he has to offer!
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