FanDuel Shrugs Off Expanded Market
While FanDuel dominates most sports betting markets in the US, its results in the District will be extra sweet.
August’s numbers give FanDuel a big win after a perceived betrayal by the District’s city council earlier this summer. After years of having only one online sportsbook, the District voted to create more operating licenses.
The problem was that FanDuel had agreed to take over the market just two months before expansion plans were implemented. Representatives from the sports betting giant called out the Council for misleading the company into taking over the failing market, leading to a significant investment.
The move to bring in three of FanDuel’s biggest competitors was seen as a slap in the face, but it hasn’t prevented the sportsbook from thriving.
Head Start Boosts Fuels FanDuel’s August Results
While FanDuel took exception to the expansion of the District’s market, they did get a massive edge by being the sole operator for two months. The operator took over for embattled GameBetDC, which had run a sub-par online sportsbook since the market launched in the District. Bettors in the market were fed up with the GameBetDC platform, leading to monthly handles falling well below projections.
The District agreed to a deal with FanDuel to take over, and the market was revived. Disgruntled bettors now had the top sportsbook in the US at their fingertips, bringing back customers that had left during GameBetDC’s era.
According to the numbers from August, bettors are sticking with the sportsbook they already know.
Fanatics Sportsbook Joins the Fray
The District’s expansion of its sports betting market has happened quickly, and it is about to get even more crowded.
Fanatics Sportsbook launched on September 12 after reaching a deal to partner with the Washington Spirit. The operator has one of the newest platforms in the industry and has been aggressively adding markets since going live. While they haven’t been able to compete with the likes of FanDuel, they have spared no expense in attempting to close the gap.