FanDuel Sportsbook Debuts its New AI Betting Tool for Customers

Michael Savio
By: Michael Savio
03/14/2025
Sports Betting
Photo by Jernej Furman from Slovenia, CC BY 2.0

Photo by Jernej Furman from Slovenia, CC BY 2.0

Key Takeaways

  • AceAI would help bettors research teams and players
  • Only 1% of FanDuel customers currently have access to AceAI
  • FanDuel is the first operator to offer an AI assistant for bettors

Artificial intelligence has officially entered the sports betting industry.

FanDuel Sportsbook has debuted its new AceAI tool to help bettors with their wagers. The tool allows bettors to quickly check stats, previous games, and other research to help them make better bets. AceAI is the first AI tool available to bettors, giving FanDuel an edge over the rest of the market.

As of today, the new tool is limited to around 1% of FanDuel users but will eventually expand to all users.

AceAI Can Help Customers Bet Smarter

The most successful sports bettors all have one thing in common: research. Spending even a few minutes researching a wager can help improve your odds of winning. However, many bettors are placing wagers from their phones and don’t have the time or patience to navigate between the internet and sportsbook apps.

AceAI is built to help do the research for bettors. Customers can ask questions about a team or player to find answers without ever leaving the app. This can help even the busiest bettors find key information to save them from bad bets.

FanDuel Continues to Lead US Market

No sportsbooks have been more successful than FanDuel in the US. The industry leader gained popularity with its DFS platform before PASPA was overturned. The company used its success in fantasy to successfully transition into sports betting. The name recognition attracted many bettors when it first went live, but the company’s innovation is why it remains atop the industry today.

FanDuel is the first sportsbook to launch an AI tool for bettors, showing it continues to lead the US sports betting market. This is a significant win as DraftKings becomes more aggressive in its competition. FanDuel’s top rival doesn’t have an AI tool but is looking to launch a predictions market and parlay subscription service to gain an edge.

Will Bettors Trust AceAI?

The launch of AceAI is a significant win for FanDuel, but time will tell how bettors respond. 

One issue the tool could encounter is reliability. Social media is filled with examples of advanced AI tools providing false information. While it's easy to laugh at, insufficient data regarding sports betting is no joke.

The most significant risk to AceAI is social media. If bettors begin posting examples of the tool providing insufficient information, it will spread like wildfire and scare many bettors away. FanDuel hopes a limited release will help work out bugs to prevent the AI tool from gaining a bad reputation early on.

Michael Savio covers the US online casino industry, giving readers insights and information they won’t find anywhere else. He has followed the retail industry since his time living in Las Vegas and has continued to do so as the online industry has taken off. Michael covers everything from online casino reviews to industry news, making him one of the most trusted insiders in the business. Check out Michael’s latest articles at casinos.com to see what he has to offer!