Live Betting Leads the Way
FanDuel’s Super Bowl success was primarily due to live betting. A massive amount of wagers were placed after the game began, with the busiest moments seeing 70,000 bets per minute.
FanDuel has taken pride in having one of the industry’s best live betting platforms. This type of betting has become extremely popular in the US, helping to fuel the operator's impressive success. The platform was a big reason bettors chose FanDuel over other sportsbooks, leading to the record-setting Super Bowl.
Big Bounceback After Rough NFL Season
Flutter Entertainment was another big winner from Super Bowl LIX. However, the company recently told investors that losses were coming after a disappointing NFL season. While a record number of wagers were placed, favored teams won at the highest clip in 20 years, leading to more losses for sportsbooks and their investors.
No one is worried about FanDuel Sportsbook’s rough NFL season, but the Super Bowl numbers will provide some relief as we enter the slow part of the season.
Will FanDuel’s Record be Broken?
One driving factor behind FanDuel’s impressive Super Bowl was the amount of new customers that signed up. This shows that the industry is still growing, even in markets where it has been legal for some time. While that is a promising sign for even more significant numbers, hurdles remain ahead.
Bills increasing regulations on the sports betting industry are being considered at the state and federal levels of government. These bills target player prop betting, advertising, and bonuses. If any of them pass, they will decrease bets and make it nearly impossible for FanDuel to break its Super Bowl record.