Football Driving Impressive Numbers
New York hasn’t had much success with its college and pro football teams, but that hasn’t stopped residents from betting on the sport.
While the start of the NBA and NHL seasons is also boosting New York’s numbers, the amount wagered is nowhere near those of college football and the NFL. We saw that on display over Thanksgiving, featuring a full NFL schedule that started with three games. The state saw a handle of $592.9 million alone that week.
FanDuel Continues to Lead America’s Largest Market
FanDuel finished the record-setting month with the highest handle among all of New York’s online sportsbooks. The operator saw just over $213 million in wagers for the month. That put them at almost $50 million more than top rival DraftKings.
BetMGM once again finished third, but that could soon change. Fanatics has been third over the last couple of weeks and is quickly closing the gap on the Las Vegas brand.
ESPN Bet finished seventh with a handle of $7.5 million. While the operator came in with high hopes, it is still far behind Caesars, BetMGM, and Fanatics.
High Tax Rate Not Slowing Industry Down
New York currently has the highest tax rate for sports betting operators in the country: 51%. This is far higher than the 10%- 20% seen across most other US markets. The state's size, combined with its high tax rate, leads to astronomical tax revenue numbers.
A handful of other markets have been considering raising their tax rates to match or be close to New York's. However, the sports betting industry has fiercely opposed these efforts, threatening to use watered-down odds and offer fewer promotions to compensate for a rise in tax rates.
New York didn’t cave to the outcry of operators, and it hasn’t damaged the state’s market. While no other state can match the production of the New York sports betting market, it could inspire other markets to push harder for tax hikes.