Robinhood Officially Launches New March Madness Prediction Market

Michael Savio
By: Michael Savio
03/20/2025
Sports Betting
Photo by Edwin.images, CC BY-SA 4.0

Photo by Edwin.images

Key Takeaways

  • Robinhood customers can now “wager” on March Madness
  • The trading platform saw its stock rise 8% after the launch
  • Responsible gaming advocates believe these markets are dangerous

It appears that sports prediction markets may be here to stay.

Robinhood has announced a new sports prediction market for the 2025 NCAA Tournament. The new offering is thanks to a deal with Kalshi and guidance from the Commodity Futures Trading Commission. This allowed the trading platform to acquire an experienced partner while avoiding potential legal landmines. 

The new market has launched just in time, with March Madness kicking off today.

Massive Win for Sports Prediction Markets

The launch of Robinhood’s new March Madness prediction market comes as the CFTC investigates the industry. Trading platforms have begun offering these controversial markets over the last year, leading sports betting proponents and some lawmakers to take notice. 

The CFTC initially seemed to be skeptical of the legality of this sports betting alternative. However, a leadership change has changed that. As a result, the regulator is working with operators like Robinhood to launch new markets instead. This signals that the industry will likely receive an official stamp of approval from the federal government soon.

Robinhood Sees Stock Jump

Robinhood’s new March Madness predictions market is already paying for itself. The company saw its stock jump 8% after the new offering went live. That spike came as the US stock market has been turbulent, making the rise even more impressive.

The trading platform’s success will likely lead to rivals quickly following their lead. With the CFTC changing its tune on the legality of these markets, expect operators to rush to launch their own.

Markets Concern Responsible Gaming Advocates

While the federal government embraces sports prediction markets, responsible gaming advocates are sounding the alarm. They have pointed out that these markets clearly offer a way for customers to wager on sports without the rules and regulations that sportsbooks must follow.

There is a growing concern that the lack of regulation and problem gambling tools could further fuel the rise of gambling addiction in the US. Since these trading platforms don’t pay the heavy taxes sportsbooks do, the industry won’t generate the tax revenue needed to fund further problem gambling programs to curb the rising problem.

Customers on trading platforms also gamble with an account connected to their investment portfolio. This can have devastating consequences for investors and their families. 

Michael Savio covers the US online casino industry, giving readers insights and information they won’t find anywhere else. He has followed the retail industry since his time living in Las Vegas and has continued to do so as the online industry has taken off. Michael covers everything from online casino reviews to industry news, making him one of the most trusted insiders in the business. Check out Michael’s latest articles at casinos.com to see what he has to offer!