Sporttrade Offers Unique Betting Experience
While Sporttrade offers a traditional sportsbook, users can buy and sell their stake in certain wagers. That means the sportsbook operates similarly to the stock market, giving users a unique experience they won’t get anywhere else.
While the operator has been unable to compete with most traditional rivals, it has successfully carved out a niche in the US market. The expansion into Arizona shows that the company is looking to continue its slow expansion, hoping to grow the popularity of stock-market-style wagering.
Offshore Sportsbook Customers are Target Demographic
In addition to offering a niche form of wagering, the sports betting operator hopes to lure customers who are currently using offshore books. Those bettors usually choose offshore books for better odds and options compared to regulated operators in the US. While Sporttrade is regulated, its unique offerings make it stand out from the rest of the industry.
Sporttrade’s expansion comes as several markets have begun forcing offshore sportsbooks out. States have recently sent a flurry of cease-and-desist letters to operators like Bovada, demanding they exit the market. Offshore books have complied with the letters, leaving many former customers without sportsbooks.
Arizona Betting Market Continues to Thrive
Sporttrade will join a thriving Arizona sports betting market. The state recently surpassed $4 billion in summer wagers, with the eighth-highest total in the country. That is despite losing several small sportsbooks over the last year, including SaharaBet, WynnBet, and SuperBook. Now, it appears the market is once again set to expand.
In addition to Sporttrade, Plannatech has also secured a sports betting license in the Copper State. The operator reached a deal to partner with the San Carlos Apache Tribe to allow it to launch in Arizona, though an official date has not been announced.