Shared Excitement
Africa is a region that Galaxsys has been eager to enter, considering the region's rapidly growing gaming market. Tenu Grigoryan, Galaxsys' Chief Sales and Partner Management Officer, expressed her enthusiasm for the collaboration: "We're thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region we've been eager to connect with Betika's impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together we're set to bring our innovative content to a broader audience and create something special for gamers across the continent."
Betika also shares this optimism, highlighting that the venture will significantly enhance its offerings. Chief Product Officer at Betika, Peter Stagles, noted, "Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering experiences to our players."
Alignment with Global Expansion
Galaxsys is on a broader mission to break into new markets and follow the global trend of expanding its international presence. The content aggregation trend has been witnessed with leading software developers like BGaming, which partnered with Winbet to enter the Bulgarian market. Galaxsys entered a similar agreement with Infingame to provide games in Latin America and Europe.
Impact on Africa
Galaxsys and Betika's partnership is a defining moment for the gaming industry in Africa. The venture solidifies Betika's premier position in the gaming sector by adding high-quality games to its platform. It also amplifies Galaxsys' market reach by exposing its products to a broader audience. Both companies emphasize that the partnership will focus on delivering quality entertainment and innovation to amplify the user experience across Africa.
