Game Lounge Acquires Dutch iGaming Affiliate in Global Expansion

Game Lounge, a renowned brand in the iGaming affiliate industry, acquired Two Kings Consultants B.V., the owner of Meneer Casino, an acclaimed Dutch iGaming affiliate site. The iGaming company touted the strategic move as part of its ambitions to bolster its presence in the competitive Dutch iGaming market and cement itself as a leader in the global affiliate landscape.

Founded by Martin van Geest, Meneer Casino is a well-established source of information on online casino experiences for Dutch players. The website is revered for its honest and detailed reviews, guides, and comparisons of licensed gambling sites.

Aligned Interests

Meneer Casino’s focus on regulated online casinos and established reputation in the Netherlands aligns with Game Lounge’s objectives to expand into regulated European markets. Adding the affiliate site to its iGaming website portfolio allows Game Lounge to deliver reliable and player-centered content. Meneer also benefits by increasing its reach and influence among Dutch audiences.

“We are thrilled to welcome Martin and his team to Game Lounge,” said Game Lounge CEO Richard Dennys in a press release. “This acquisition aligns with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”

An Exciting New Chapter

Under Games Lounge, Meneer Casino will reach a broader audience in the Netherlands with extensive resources, helping players make informed decisions with transparent reviews on licensed casinos.

Meneer Casino Founder and Chief Editor Martin van Geest expressed enthusiasm for this new thrilling chapter: “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”

Corfai Capital Managing Partner Ben Robinson, who brokered the deal, highlighted that the transaction brings together two companies with ambitions that complement each other, noting, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”

Part of a Bigger Ambition

The Two Kings Consultants B.V. acquisition reinforces Game Lounge’s global expansion goals under its “Level Up Leap Forward” initiative. The company is currently focused on crafting a portfolio of high-traffic websites to equip players with trustworthy gambling information. While the Netherlands faces a complex regulatory landscape with tight advertising and sponsorship controls, Game Lounge remains optimistic about expanding its presence there.

Lucas is a New Jersey-born and raised copywriter. His content encompasses casino, software provider, and game reviews, news, and blogs. Lucas’ professional writing experience spans more than six years. He works globally with clients from the US, the UK, New Zealand, Australia, South Africa, and Canada. Before he started writing gambling content, Lucas went to Rutgers University to pursue a bachelor’s degree in psychology. Just to shake things up, he became a painter, following in his father’s footsteps. He now writes full-time and doubles in painting now and then.

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