Illegal Gambling Expected to Hit an All-Time High in India Due to IPL

Lucas Dunn
By: Lucas Dunn
03/11/2025
World
An IPL Tournament March

Photo by Wikimedia Commons, CC BY 3.0

Key Takeaways

  • India’s illegal gambling industry accounts for $100 billion annually
  • It experiences a 30% annual growth rate
  • Inconsistent law enforcement and digital marketing are significant contributing factors

An unprecedented surge in illegal gambling and betting is expected in India, with the commencement of the Indian Premier League (IPL) on March 22nd. A report by the non-profit think tank Digital India Foundation indicates that the cricketing extravaganza will record higher than ever online betting volumes, most of which will likely be funneled to illicit offshore betting platforms.

The foundation underscores the explosive rise of the illegal gambling industry in India, estimating a 30% growth rate annually. The IPL catalyst raises even more concerns over the inconsistent regulation and enforcement of financial crime laws.

A Thriving Concern

Digital India Foundation head and co-founder Arvind Gupta gave a rundown of the magnitude of the illegal gambling crisis. He detailed that while unauthorized gambling operations generate over $100 billion, their legal counterparts bring in about $5 billion – a staggering 20x difference.

According to Gupta, the betting black market enjoys unprecedented success thanks to the connectivity and marketing platforms provided by big tech and social media. He explained, “Despite the government’s stringent advisories and outright bans, these clandestine networks ingeniously circumvent the laws using a slew of tactics including the deployment of mirror sites, surrogate advertising, and alternative payment mechanisms to keep their operations afloat.”

A Sophisticated Illicit Network

Even with laws in place to regulate gambling, the Digital India Foundation study uncovered different measures underground networks use to adapt and continue operations, especially during the busy IPL season.

With the use of digital advertising and effective promotional strategies, illegal gambling sites pull in traffic from social media, direct visits, and organic searches. Also, these platforms make their financial flows untraceable by using cryptocurrencies, international payment processors, and mule accounts.

Calls for An Industry Overhaul

Digital India Foundation calls for immediate action to combat the alarming growth of illegal gambling. It suggests an overhaul of the country’s enforcement approaches and progress beyond simply blocking websites, which has limited effectiveness.

Gupta highlights the need for big tech companies like Google, X, and Meta to collaborate with social media and digital ad platforms to oversee released content. This would help identify and flag rogue networks and betting material. He emphasized, “This is not just a national problem—it requires a global effort. Law enforcement agencies across countries must collaborate to track and dismantle these betting syndicates.”

Lucas is a New Jersey-born and raised copywriter. His content encompasses casino, software provider, and game reviews, news, and blogs. Lucas’ professional writing experience spans more than six years. He works globally with clients from the US, the UK, New Zealand, Australia, South Africa, and Canada. Before he started writing gambling content, Lucas went to Rutgers University to pursue a bachelor’s degree in psychology. Just to shake things up, he became a painter, following in his father’s footsteps. He now writes full-time and doubles in painting now and then.