Tourism Patterns
Golden Week is among the busiest travel seasons in China, and people came out in unexpected numbers despite prolonged economic challenges and dipping consumer confidence. The Macau Government Tourism Office (MGTO) reported 152,000 visitors each day of the week-long holiday. These figures surpassed the expected 130,000 daily, indicating a 5% surge over the 2019 numbers in the festival's first three days.
The revelers were mainly from the Chinese mainland, Macau's primary feeder market. Visitation was up almost 55% compared to 2023, and numbers picked to a record-breaking high of 174,000 visitors. Such high numbers highlight the notable impact of China's recent economic stimulus package meant to revive gambling to pre-pandemic levels. On the flipside, the number of visitors from Hong Kong fell more than 25% to below 80,000.
Player Influx
The visitation surge resulted in a significant rise in gambler participation and, in turn, betting volumes. The Citigroup survey noted the number of premium mass players reached an unprecedented 966 – a 90% rise from 2023. 62 high rollers, referred to as 'whales', were spotted in several casinos like the Wynn Palace and Galaxy Macau. These whales placed massive individual bets soaring as high as HKD420,000.
The gambling capital recorded a premium mass table utilization of 52%, the highest rate since the market opened. However, the average bet per player dropped by 5% from 2023 to HKD28,150.
Economic Prospects
Macau's large volumes of visitors and gamblers are expected to continue beyond the Golden Week. The accommodation of high bet limits, rising visitor numbers, and multiple entertainment services in luxury and gaming put the region on a positive economic trajectory.