Wynn Resorts Acquires Crown London Casino from Crown Resorts

Wynn Resorts confirmed its expansion in the European market with the purchase of Crown London Casino from Crown Resorts for an undisclosed amount. The sale of the luxurious, member-only casino located in the heart of London’s Mayfair district is expected to be completed in the second half of 2025 after customary regulatory approvals by authorities.

Until Wynn acquires it, the casino will maintain the Crown London name. According to a local reporter, the establishment will revert to its original name, Aspinall’s Club, once the sale is finalized.

A Crown Jewel of London

Located in two historic townhouses at 27-28 Curzon Street, Crown London is a significant fixture in the luxury casino world. The establishment offers refined elegance to elite clientele from the local community and globally.

Crown London’s casino floor boasts a modest 20 gaming tables set in old-world charm private gaming salons. A restaurant and lounge inspire a relaxing atmosphere on the rooftop terraces to complete the high-end experience. Crown Resorts has operated the iconic venue since acquiring it in 2011.

Strategic Expansion Targeting Luxury Clientele

The acquisition of Crown London helps Wynn Resorts expand further into Europe, but the operator’s focus is connecting elite clients with its global resort developments. The company has its eyes on bridging the London casino with the highly anticipated Wynn Al Marjan Island resort in the United Arab Emirates (UAE).

Wynn Al Marjan Island, located in Ras Al Khaimah, is scheduled to launch early in 2027. Once complete, the $5 billion casino resort will feature a 225,000 sq ft gaming floor, 1,542 hotel rooms, and multiple bars and restaurants. The IR will tap into the thriving luxury hospitality market in the Middle East.

“This acquisition of an iconic asset offers us a presence in a global gateway city and will create a conduit for Wynn guests to visit our resorts, particularly Wynn Al Marjan Island,” stated Wynn Resorts CEO Craig Billings.

Crown Resorts Realigned Focus

On the other hand, the Crown London sale aligns with Crown Resorts’ strategy to focus on its primary holdings in Australia. The operator has been shedding international assets in the past few years, Crown London being its latest.

“The sale of Crown London aligns with our strategy to invest in our Australian assets and customer offering to deliver sustainable growth for business in our core market,” explained Crown CEO David Tsai.

Crown Resorts was recently penalized for responsible gambling breaches, resulting in significant losses for the last fiscal year. The operator has since restrategized its business to drop international non-core holdings like Crown London to focus on assets that align with its plans for the future.